Primary logo
Yellow Ray mark on transparent background — site default. PNG is transparent; JPG uses canvas (#161511) for print.
Brand assets
Approved brand assets for editorial and approved partner use.
Logos
Black logo
Monochrome black mark on transparent background — for light backgrounds. PNG is transparent; JPG uses white for print.
White logo
Monochrome white mark on transparent background — for dark and reversed placements. PNG is transparent; JPG uses black for print.
Logotype
Primary logotype
Integrated logotype: yellow Ray L mark with "eara" in Degular Text Semibold — site default lockup. PNG is transparent; JPG uses canvas (#161511) for print.
Black logotype
Integrated logotype: black Ray L mark with "eara" in Degular — for light backgrounds. PNG is transparent; JPG uses white for print.
White logotype
Integrated logotype: white Ray L mark with "eara" in Degular — for dark and reversed placements. PNG is transparent; JPG uses black for print.
Colors
Void
The deepest background. The starting point before light.
--color-canvas
#161511
RGB 22, 21, 17
Layer
Surfaces and layers above Void. Also aligned with product logic.
--color-paper
#1D1C17
RGB 29, 28, 23
Light
Primary light text. A direct connection to Leara.
--color-ink
#F2F0E7
RGB 242, 240, 231
Mist
A softer, warm secondary tone.
--color-ink-secondary
#B1AC9E
RGB 177, 172, 158
Stone
Muted, earthy, and Scandinavian.
--color-ink-muted
#7D786B
RGB 125, 120, 107
Trace
Lines, borders, structures — a trace through the system.
--color-line
#2B2922
RGB 43, 41, 34
Dawn
The light world. Warm rather than clinically white.
--color-day
#F3EEE6
RGB 243, 238, 230
Ground
The dark anchor against Dawn.
--color-day-ink
#1C1B17
RGB 28, 27, 23
Ray
The obvious one. Leara’s light, signal, and energy.
--color-accent
#FCFF00
RGB 252, 255, 0
Typography
Commerce should hold together.
Degular Text via Adobe FontsOrders, inventory, and product data in the same operation. Against the business system, shop, and shipping you already run.
Geist & Geist Mono via Google FontsORDERS · INVENTORY · PRODUCT DATA
Graphic elements
Hairlines, accent marks, and the monochrome grid language the site is built on — not separate decoration.
Hairline — --color-line
Accent mark — --color-accent
Editorial grid
Document guidelines
How to apply the Leara brand on letterheads, one-pagers, PDFs, and partner decks — editorial, minimal, and Scandinavian.
Print / paper (A4)
Off-white Dawn (#F3EEE6) as the paper tone. Place the logotype top-left with clear space. Footer with a Trace line, Ground text, and an optional Ray accent hairline.
- Minimum clear space around the logotype — at least the height of the Ray mark on all sides.
- Keep margins and the grid — let content breathe.
- Never stretch or distort the logo.
Digital PDF
Dark Void cover or a split light/dark layout. Primary logotype on the cover, Mist/Stone secondary text, and a narrow colour reference strip (Void, Layer, Ray).
- Use SVG logos for screen and link to brand assets.
- Keep the colour reference as a discreet guide — not decoration.
- Questions? Email press@leara.se.
Screen / product
In the product interface the primary logotype sits in the header — yellow Ray mark with white "eara" on Void. Same lockup as the website; never the mark alone in navigation.
- Use the primary logotype (yellow Ray + white text) on dark UI surfaces.
- On scroll the logotype may simplify — follow the site header behaviour.
- Tables and data surfaces stay monochrome; Ray is accent, not background.
- Use approved logos from brand assets only.
- Do not alter Ray proportions or colours.
- Primary typeface Degular for headings; body sizes from the site scale.
- Minimum clear space around the logotype — at least the height of the Ray mark.
- For print: JPG with white/black field variants; for screen: SVG preferred.
- Contact press@leara.se for co-branded materials.
Embed
The approved way to show the Leara logo and link on partner sites, press coverage, and other external contexts. Copy the HTML — no JavaScript required.
Logo link
Primary logotype linking to leara.se — the default for partner sites and press.
Light background
Black logotype for light pages and documents with white or pale backgrounds.
Dark background
White logotype for dark pages, footers, and reversed partner surfaces.
Powered by Leara
Compact text and mark for light backgrounds — e.g. footer or integration list.
Powered by Leara (dark)
Compact text and mark for dark backgrounds.
Usage
Leara brand assets are provided for editorial coverage and approved partner use.
Please do not alter proportions, colours or composition of the Leara logo or brandmark.
For questions regarding usage, alternative formats or other brand material, contact: